The Linotype

The Linotype

ART Direction
Research, Graphic Design

A tribute to the tool that changed the course of the print world in 1884. First, the linotype stamps letters backwards into thin metal blocks. Next, this line of type forms a slug which is fitted to the size of a page. Lastly, the page is assembled in a frame and pressed in ink to be stamped onto paper. Magazines, newspapers, books, and posters, could now be mass produced at high speed.

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